Our story
Several years of passion for fashion and elegance combined
with the love for Dubai and summertime inspired us to make our dream a reality.
As we set out on a journey to pursue this dream there was a clear vision
As we set out on a journey to pursue this dream there was a clear vision
of what we wanted to achieve. The vision was to create a premium quality brand
with high-quality products where every detail is carefully considered
to provide the highest level of comfort and performance.
With only one way to make our brand truly unique and that is to ensure that
With only one way to make our brand truly unique and that is to ensure that
the whole production process from design to pattern making and fabric supply is
proudly sourced in UAE.
One may wonder what our brand actually means.
Let us explain how was Apprivió created and what is our message.
As the brand is mainly focusing on summer collection we wondered what memories of summer evoke in people, why people love summer?
Then we simply realized that summer means holidays, summer means
enjoying long sunny days at the beach with your loved ones,
summer means freedom from our day to day life it is time
when we recharge enjoy the moment and make memories.
That’s what Apprivió means to us it is derived from the word Approvise
that translates to: “To form a bond with one another”
“to become known to each other through small moments”
that translates to: “To form a bond with one another”
“to become known to each other through small moments”
Is it not what the summer is all about? We believe it is!