Our story
A passion for fashion, elegance, and the spirit of summer—combined with love for Dubai—inspired us to turn our vision into reality.
From the very beginning, our goal was clear: to create a premium-quality brand built on exceptional craftsmanship and thoughtful design. Every detail is carefully considered to ensure comfort, performance, and timeless sophistication. But to make our brand truly unique, there was only one way forward—to proudly produce everything in the UAE.
One may wonder—what does Apprivió really mean?
As a brand rooted in summer, we asked ourselves: What is it about summer that people love?
The answer was simple. Summer is freedom. It’s long sunlit days by the sea, cherished moments with loved ones, and the feeling of escaping routine to create memories that last forever.
That is the essence of Apprivió. Our name is derived from the French word “Apprivoisé”, meaning:
“To form a bond with one another.”
“To become known to each other through small moments.”
And isn’t that what summer is all about?
At Apprivió, we believe it is. And through our collections, we invite you to embrace those moments in timeless and effortless style.
that translates to: “To form a bond with one another”
“to become known to each other through small moments”