As you may stumble upon our story section by now you should be familiar with the story of Apprivió and the fact that our goal is to create a premium sustainable summer brand made in UAE that provides a feeling of freedom in every small moment we live through.
Since to us is not just a marketing slogan but we truly believe in this statement it took us some time and research to choose the right fabric for our vision. With several samples made and a couple of different fabrics put to test we found the perfect fabric and it was Linen.
There are several benefits to this natural fiber and they already start from the plant itself. Linen is made of at is an excellent sustainable source since it can grow in poor soil and requires only 3% of water to grow compared to cotton. It is also recyclable and biodegradable since there are no synthetic additives to the fabric.
Furthermore, linen is considered to be one of the strongest natural fibres, which makes it very durable and with appropriate care, it can last for several years. In general, washing tends to decrease the quality of garments over time and clothes lose their shape feel or they start to fall apart. the opposite applies to linen where washing is actually beneficial for the fabric and over time it becomes softer, even more comfortable and pleasant to the skin.
But above all the main reason why linen is favorite amongst many is the fabric performance, especially during the summer season. We believe that linen should without a doubt be part of your wardrobe and here is why.
Linen is considered to be one of the most breathable fabrics thanks to its thicker natural fibers it is easier for the air to flow between them and keep you cool throughout the day. Another benefit of linen is that fabric structure doesn’t cling to the skin but the opposite is true and even during the hot summer days it billows away naturally which further enhances the cooling effect.
High linen moisture-wicking capabilities allow the fabric to absorb moisture up to 1/5th of its weight before it feels wet or sloppy and at the same time fabric quickly releases this moisture to the air adding unmatched performance, especially in a hot and humid climate.
You be worried about sweat patches on your shirt anymore because even before they appear, they probably evaporated already.
T benefit of linen probably many of you didn’t even know about but linen also can conduct excessive heat from our body. So in addition to high breathability, moisture-wicking linen can also convey the heat from our body and release it out through the fabric to keep us even cooler.
Linen fabric is antibacterial. Does your skin get irritated while wearing certain types of fabric? That usually happens because many fabrics allow moisture to build up which creates an ideal environment for bacteria to flourish. But as we already know that is not the case for linen thanks to its high breathability, heat conductivity, and quick-drying capabilities your skin is safe from any irritation.
Taking care of the linen garments is also considered one of the benefits since it is fairly easy and straightforward. All you need to know is that it needs to be washed in cold water, weather in hands or washing machine, and no 30 degrees in the washing machine is not considered cold water. Every washing machine should have a program where you can select lukewarm water so use that one and you’re good to go. It can also be dry-cleaned, or tumble-dried just make sure you don’t use bleach or any additives that might weaken the fibers.
High-quality 100% linen fabric wrinkles naturally and it is up to your preference whether you’d like to iron it or not. It might be the only one fabric that looks appealing when wrinkled and it is considered one of its signature traits that is appreciated by fashion enthusiasts.
Last but not least we need to point out the versatility of linen. As you might guess already from the ironing part it is really up to your style and occasion how you choose to wear linen.
It can be worn on any day at any time from days at the beach to date nights with your loved ones to summer weddings, unbuttoned with sleeves rolled up or ironed, and tucked in your trousers for a more elegant look it’s all up to you.
One we know for sure regardless of the occasion you will reap linen benefits at all times and that will make you fall in love with it.