By now, you may be familiar with Apprivió’s story—our vision of creating a premium, sustainable summer brandmade in the UAE, designed to bring a sense of freedom and comfort to every small moment. Finding the perfect fabric to reflect this philosophy took time and research, but in the end, one stood above the rest: linen.
Sustainability at Its Core
Linen is one of the most eco-friendly fabrics available. Made from flax, it grows in poor soil with minimal water—requiring only 3% of the water needed for cotton. Fully recyclable and biodegradable, linen embodies sustainability in its purest form.
Durability That Improves Over Time
Unlike most fabrics that degrade with washing, linen only gets better. Its natural fibers soften over time, making it even more comfortable while maintaining its exceptional strength and longevity.
Unmatched Performance in Summer
Linen is a warm-weather essential for a reason:
• Breathability – Its loose weave allows air to flow freely, keeping you cool.
• Moisture-Wicking – Linen absorbs up to 20% of its weight before feeling damp and dries quickly, preventing discomfort.
• Heat Conductivity – It naturally releases body heat, enhancing its cooling effect.
Naturally Antibacterial and Skin-Friendly
Linen doesn’t trap moisture, preventing bacteria buildup that can cause skin irritation. This makes it ideal for sensitive skin, offering breathability and comfort without irritation.
Caring for Linen Made Simple
Linen is surprisingly low-maintenance:
• Wash in cold water (below 30°C).
• Air-dry or tumble dry on low—no bleach, no harsh chemicals.
• Wrinkles? Embrace them! Linen’s natural creases are part of its effortless charm.
Versatile for Any Occasion
Few fabrics are as adaptable as linen. Whether you’re heading to the beach, a summer wedding, or a dinner date, linen fits every occasion. Wear it relaxed and unbuttoned, sleeves rolled up, or ironed and tucked in for a polished look—its versatility is unmatched.
One thing is certain: once you experience linen’s comfort, elegance, and performance, you’ll never look back.